Who we are

Born and raised in Singapore, I was proud to be the first cyclist from my country to represent Singapore at the BMX World Championships in Perth. My passion for cycling didn’t stop there — I was later selected to join the MTB Downhill team and represented Singapore in several South East Asian competitions, gaining experience across multiple cycling disciplines.

In 2008, I moved to South Africa to pursue a career in cycling within the retail industry. I started in sales and eventually managed the largest cycling retail outlet in the country. During this time, I also completed professional courses to become a certified Bike Fitment specialist, a skill I’ve been practicing full-time and part-time since 2009. Within the corporate environment, I also served as Merchant Buyer for Cycle Lab, responsible for the success and growth of the group’s bicycle representation.

Now living in the Netherlands, my mission is simple: to keep cyclists happy on their bikes, whether through expert maintenance, fitment, or advice — bringing professional care directly to riders in my local environment and beyond the shop’s reach.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!